Illy vs Lavazza: Adventure Through Italian Flavors

Convincing coffee enthusiasts to invest in either Illy or Lavazza is a common challenge. They want to taste excellence. Feeling frustrated? Here’s how to present a compelling case, ensuring every sip becomes a delightful journey.

Discovering Coffee Stories: Illy vs Lavazza

Illy’s Tale: A long time ago, in 1933, a guy named Francesco Illy from Italy’s Trieste started his own coffee brand. He had a smart plan to keep his coffee tasting good. He put it in special cans that kept the air out. Today, when you see the red Illy logo, think of that cool Italian man who wanted everyone to have yummy coffee.

Lavazza’s Story: In 1895, in another Italian city called Turin, there was a man named Luigi Lavazza. He ran a store where he sold coffee. But Luigi had a special trick up his sleeve. He mixed different coffee beans together to make a new, tasty flavor. And, people loved it! Lavazza also spread the word about their coffee with pictures and ads, so lots of families knew and liked them. When you hear “Lavazza,” think of not just coffee but a special mix from Italy.

Why am I telling you all this? ‘Cause coffee isn’t just a drink. It’s like a storybook, with each cup having its own tale. Illy and Lavazza are like heroes in this big coffee adventure.

Roast Level and Bean Origin Comparison

Lavazza Coffee Beans

Roast Level:

Lavazza’s roast level is a bit like a puzzle. Sometimes it’s light, and other times it’s dark. After all, it’s not always the same, which might make your coffee taste different each day. It’s like Lavazza is still figuring out exactly how they want their coffee to taste.

Bean Origin:

Lavazza gets its coffee beans from all over the world, like a global adventure. But here’s the thing – they don’t always tell you exactly where the beans come from. So, even though they use beans like the zesty Arabica and the bold Robusta, it’s a bit of a mystery mix.

The Arabica beans usually come from nice coffee farms in South America. They bring a lively and tangy flavor to the blend, like a burst of sunshine in your cup.

On the other hand, Robusta beans come from different parts of Africa. They add a strong and earthy depth to the mix, making the coffee more intense and rich.

Lavazza’s blend might also have beans from other places, each adding its own cool flavors. So, every time you enjoy Lavazza coffee, you’re tasting beans from all over the world.

In essence, it’s like a coffee tour that gives you surprises with every sip. Lavazza’s search for the perfect coffee flavor means your morning cup can have a bit of mystery and excitement.

Illy Coffee Beans

Roast Level:

Illy’s roast level is just right. It’s like the Goldilocks of coffee – not too strong, not too weak. In fact, they’ve perfected the art of crafting a medium roast that hits the coffee sweet spot. It’s not too dark and strong like some coffee, and it’s definitely not too light and mild either.

Illy’s roast is just right, making every cup taste just the way you’d want it – not too strong and not too weak, but perfect.

Bean Origin:

Furthermore, Illy collects its coffee beans from lots of places worldwide, creating a taste ride that feels like a global adventure in every cup.

Picture each coffee bean with its own cool flavor story. For instance, the beans from South America, known as Arabica, give a lively and tangy taste, like a celebration for your taste buds. With each sip, it’s as though you’re embarking on a voyage to diverse coffee farms across the world.

Illy’s medium roast, mixed with these special Arabica beans, makes coffee more than just a drink. It’s like having an expert show you the amazing world of coffee, where every cup is an exploration of yummy and unique flavors.

Illy vs Lavazza Flavor Profile


When I have Lavazza coffee, it feels like I’m diving into a blend of different things. However, at times, the taste can be a bit confusing, changing from cup to cup. Sometimes, it’s lighter, more delicate, and other times, it’s richer and bolder.

The different taste comes from the coffee beans Lavazza gets from all around the world. These beans can have different flavors, reminding me of things I’ve tasted in different foods.

For instance, during some mornings, I might taste hints of nuts and chocolate, and on other days, I might find fruity or floral notes.

For me, Lavazza’s flavor is like a surprise in every cup. Specifically, it’s an exciting taste adventure, where each sip might show something new. While the taste isn’t always the same, it keeps my coffee adventure thrilling and full of surprises.

Lavazza Crema e Gusto:

  • Flavor: This coffee has a rich, intense flavor, like dark chocolate with a caramel-like sweetness.
  • Aroma: It has a strong and earthy smell, making it bold.
  • Roast Profile: Lavazza Crema e Gusto, with its dark roast, gives me a deep and full-bodied taste.

Lavazza Super Crema:

  • Flavor: Super Crema gives a harmonious flavor with hints of hazelnuts and a touch of honey.
  • Aroma: It smells nutty and sweet, making my coffee time pleasant.
  • Roast Profile: Being a medium roast, it’s just the right balance between mild and bold flavors for me.

Lavazza Qualita Oro:

  • Flavor: Qualita Oro is smooth and mild with a bit of floral and fruity notes.
  • Aroma: It has a gentle and nice scent, making it my top choice when I want something light.
  • Roast Profile: This coffee, with its light to medium roast, lets the nice flavors shine through.

Moreover, Lavazza’s many flavors always have something new to explore, from strong and intense experiences to smoother and milder ones. For me, each sip is like a new adventure.


From the first sip, Illy coffee grabs my taste buds, showing its sweet and velvety side. Moreover, I’m welcomed by a mix of tasty flavors. Notes of fruit, like a lively orchard at sunrise, dance happily in my mouth, adding a lively touch to my experience.

Furthermore, as I sip more, hints of toast remind me of the yummy smell of fresh-baked bread. These toasty notes make the taste comfy.

In addition, the sweet taste of caramel feels like enjoying a perfect caramel treat, adding a tasty layer to the coffee’s taste. And the hint of chocolate? It’s like finding a piece of fine chocolate in my cup, a yummy treat.

Illy Classico:

  • Flavor: Illy Classico has a balanced and smooth taste with hints of fruit and a bit of floral.
  • Aroma: It has a soft and floral smell, making it an elegant coffee experience.
  • Roast Profile: Being a medium roast, it lets the nice flavors shine, just how I like it.

Illy Intenso:

  • Flavor: Intenso stands out with its bold and full-bodied taste, with rich cocoa and roasted nut notes.
  • Aroma: It has a strong and chocolatey smell, making my coffee time even more intense.

With Illy’s Classico and Intenso, I get to enjoy a range of tasty flavors, from balanced to bold. Every cup is a fresh and satisfying journey.

Who Will Love Lavazza and Illy?


  • Lavazza is great for people who like to explore different coffee flavors, where they come from, and how they’re mixed.
  • It’s ideal if you enjoy choices and pick your coffee depending on your mood or the time.
  • Lavazza has a lot of different coffees, perfect for both new coffee lovers and experienced ones.
  • If you like trying different coffee experiences and discovering unique flavors, Lavazza is a great pick.


  • Illy is perfect if you want your coffee to taste the same every day and to be of high quality.
  • It’s made for people who want dependable coffee and appreciate the work that goes into a well-balanced cup.
  • Illy Classico and Illy Intenso give you a steady flavor, making it right for those who want their coffee to taste the same every cup.
  • If you want a coffee brand that’s your buddy for your daily coffee routine, Illy is the choice for you.


In summary, Illy’s perfected medium roast offers a consistent, balanced taste, making it the ideal choice for those seeking a dependable daily coffee. On the other hand, Lavazza’s variable roast levels and mystery blends from around the world provide an exciting and diverse flavor experience. Whether you prefer the steady flavor of Illy or the thrilling taste journey with Lavazza, both brands contribute uniquely to the rich tapestry of coffee stories.

Read more: Lavazza Coffee Beans: Top 7 Picks – Reviews & Guides

Scroll to Top